Senior Channel Marketing Manager
We’ve started by redesigning our partner program to be more attractive both to sales reps and the management level. Understanding that sales come from the bottom up, we’ve include benefits like a universal deal registration that puts money back in their pockets. We’ve also tried to appeal to those who run their own company by offering certifications that help them gain additional revenue, and with one-on-one marketing support at every level. Authorized partners can download pre-made materials for sales support and status-level partners are eligible for year-long marketing programs with quarterly check-ins.