Blog Posts

Our content marketing efforts seek to establish Bluebeam as an industry thought leader. While we hope prospective customers will want to try Revu after reading our articles, the primary goal is to provide relevant, valuable content on all aspects of digital construction.

Reader's Feelings
  • Curious
  • Invested in the future of the industry
  • Interested in digital construction technology
  • Interested in improving their work
Our Tone
  • Inquisitive
  • Knowledgeable
  • Neutral (Journalistic)
  • Optimistic
  • Transparent

Important Things to Remember:

Tell positive stories that inspire people. Avoid negative language or subject matter.

Don’t be overly salesy. When you do mention Bluebeam, maintain a neutral, journalistic tone.

Don’t editorialize within the article: let the subjects do most of the talking.